Independent concept
Hartman Homes Inc
Custom home builder
1 of 8: Walkthrough of the live Hartman Homes Inc concept on desktop, from the hero down every section to the footer
Full walkthrough, desktop, muted: hero to footer
1 / 8
Purpose
Modernize the presentation of an established builder's portfolio without losing the sense of an established, trustworthy business.
Design decisions
- Balanced a more contemporary layout with straightforward, non-trendy language, matching the audience.
- Reduced the homepage to the handful of decisions a prospective homeowner actually needs to make first.